While you don’t have to use them all, these elements can serve as a skeletal checklist if you get stuck. Ultimately, a strong design concept comes from a strategic combination of the following: Plus, if you really want to go the extra mile to help your future self, you can make a brand kit to save consistent themes over time. You don’t have to have concrete answers if this is your first go-round, but it’s not a bad idea to establish brand color palettes, font pairs, logos, and the like so that this project can help you in future projects, as well.
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